"At TruTerms Consultancy, we genuinely believe that strong business relationships begin with trust and understanding. Our commitment is simple: to provide expert, cost-effective, and tailor-made solutions that help businesses like yours grow and thrive. We understand that success isn’t just about a product or service—it's about building strong foundations for long-term partnerships based on respect and integrity "
We have embarked on a mission fueled by passion, purpose, and the unwavering belief that businesses should do more than just exist—they should transform lives. TruTerms goes beyond standard consultancy services by cultivating a work ethic that creates opportunities, opens doors, and empowers individuals to turn their dreams into reality
At the heart of our business is a commitment to principles that drive meaningful impact and long-term success. We endeavor to serve our clients with the guidance of ethical and legal principles which ultimately promote our clients’ businesses as the highest caliber and quality companies in their respective industries






To become the trusted partner for organizations seeking effective, cost-efficient and reliable in-house legal and contract management services
Implement sustainable practices in our operations and contribute to social and environmental well-being. Form strategic long-term partnerships to broaden our service offerings and deliver added value to our clients
Embrace cutting-edge digital technologies to transform our operations and elevate client experiences. Foster a culture of innovation to stay aligned with evolving industry trends and deliver forward-thinking, value-driven solutions
To lead the digital transformation journey across the GCC and the UK, while expanding our reach by adopting emerging technologies and creating innovative, tech-enabled solutions for new industries and regions
“I am a Lawyer with 11+ years of legal expertise across the MEA region, including the UAE, KSA, Qatar, and Kuwait. Born and raised in the North West of England, I blend private practice and in-house experience to deliver strategic, business-focused legal solutions. Fluent in Arabic, French, Urdu, and Punjabi, I bridge legal and cultural gaps, ensuring clarity, compliance, and peace of mind. I am committed to protecting businesses though precision, insight and a collaborative approach”
Excellence in providing in-house legal & contract management support
“Based in the GCC since 1998, I have supported many businesses in opening their creative “3rd eye” as a chief visionary and creative content manager. With in-depth experience of previously managing a marketing consultancy, I endeavor to guide businesses through my expertise in AI-powered content creation, content management and strategic marketing"
Excellence in creativity & marketing